AI Insights · Timothy · July 2025
Top 5 Reference Apps Performance in New Zealand Q2 2025
Explore the performance trends of the top reference apps in New Zealand during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
The second quarter of 2025 saw notable activity among the top reference apps in New Zealand. According to Sensor Tower, these apps displayed varied trends in downloads, revenue, and active user numbers.
Hallow: Prayer & Meditation from Hallow, Inc. experienced a decline in weekly revenue, starting at around $6K and dropping to $638 by the end of June. Weekly downloads followed a similar pattern, decreasing from 679 to 490, while active users fluctuated, peaking at 3.1K mid-quarter.
Ancestry: Family History & DNA showed a steady increase in weekly revenue, reaching approximately $2.7K by late June. Downloads remained relatively stable, averaging around 300 per week, with active users maintaining a consistent presence at just over 1.1K.
Bible Chat: Daily Devotional demonstrated a robust performance, with weekly downloads peaking at nearly 3K. Revenue also saw an upward trend, reaching $1.6K by the end of the quarter. Active users increased significantly, peaking at over 8.5K.
MyHeritage: Family Tree & DNA maintained steady weekly downloads around the 200 mark, while revenue saw a slight decline, ending at $358. Active users showed a stable trend, hovering around 550.
Haven - Bible Chat experienced an initial surge in downloads, reaching over 1.2K early in the quarter, but settled to 317 by the end. Revenue gradually increased, finishing at $441. Active users remained stable, fluctuating around 1K.
For further insights into these trends, visit Sensor Tower for comprehensive analytics and data.
